In 2013, Kanye West dropped the album Yeezus on the world. Certified as platinum in the United States, it received critical acclaim and generated lots of buzz.
  Since then, West has remained in the spotlight with his zany antics, bold statements and attention-grabbing tweets. He amassed much more hype by beginning work on a new album that same year. Excitement has only grown as he has released its individual tracks on Soundcloud, put out singles and performed those new songs live. The hype for the forthcoming album never died, even as he frequently changed the album title and track listing.
  Entering 2016, the wait was almost over. West delayed the album’s release, which only built the hype. This album appeared all over the media, generating truly impressive excitement.
  This spring the album is nearly here with its official release date and final title, The Life Of Pablo. The hype has all built up to this moment.
  However, West decided to make his album exclusive to the streaming service Tidal. Tidal costs $9 a month and $19 for the upper-tier subscription. Many have criticized this decision, as it makes the album harder access legally and has resulted in the album being pirated over 500,000 times.
   West acknowledged that he sits $53 million in debt. West even tweeted to Facebook owner Mark Zuckerberg, asking for $1 billion.  With West struggling financially, it does not make sense to make his album exclusive to Tidal. It is also West’s first album not to chart on the U.S. Billboard 200, due to this unconventional release method.
  Even since its release, West changed one of the tracks on the album, leaving people to wonder if the current version is the final version. West also stated that he has no future plans to release the album outside of Tidal.
  If West were to release the album outside of Tidal, the impact of its arrival wouldn’t be as large. The excitement for this album has already dropped quite a bit. As successful as West is, one cannot deny he made a large mistake with this album’s release.